SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and a SWOT analysis examines these factors for a given business, project, or personal objective. The idea is to define an objective and then use the analysis to determine what internal and external factors may support or hinder that objective. Strengths and weaknesses represent the internal factors affecting an individual or organization, while opportunities and threats constitute external, environmental factors. Economics PowerPoint Templates and Backgrounds You Can Use These in Your Business and Financial Presentations. This Economics Collection Includes Tons of Extras and. Try Microsoft Edge A fast and secure browser that's designed for Windows 10 No thanks Get started. Featured PowerPoint Templates and Themes. Begin your next PowerPoint presentation faster with these free templates and keyword suggestions. Download Microeconomics PowerPoint Template (ppt) and PowerPoint Background for Microeconomics presentation. Economic Outlook PowerPoint Template is a presentation template that helps you to prepare an Economic Outlook slide design in PowerPoint. You can use this PowerPoint slide design to make financial and economics PowerPoint presentations as well as other business presentations including middle market slide designs. A SWOT analysis helps to measure risks and rewards while also identifying the key factors related to accomplishing the stated objective. If done effectively, a SWOT analysis should lead to a strategy for dealing with negative factors while maximizing strengths and opportunities. The more precise your SWOT analysis, the easier it will be to create an action plan for accomplishing your objective. Why Use SWOT Analysis? A SWOT analysis can be used as part of business planning, market analysis, project management, organizational change, individual development (such as a career change or evaluation), or any situation requiring strategic planning to reach an objective. It is sometimes done in combination with a PEST analysis, which looks at the broader political, economic, social and technological factors, and provides a macro-environmental view. This broader external analysis may be relevant depending on the size of the business and type or scope of project under consideration, but a simple SWOT analysis can be helpful for any size of business. And since the analysis considers both internal and external factors, it’s an opportunity for businesses to take an honest look at what they can handle and which strategies or operations need to change. While you can create a SWOT analysis using a list format to document strengths, weaknesses, opportunities and threats, it is common for these categories to be represented in a 2x2 matrix. The matrix is essentially a table with four columns, showing internal factors on top and external below. This format puts the categories side-by-side, making it easier to see correlations among them. The SWOT templates provided below include the matrix format as well as other options. You’ll find templates for Microsoft Word, Excel and PowerPoint. All of the templates are free to download and can be customized to fit your project’s needs. A SWOT template in Word offers simplicity, while Excel allows you to include additional data sheets in your analysis, and PowerPoint templates provide a visual display to enhance presentations. We’ve also included a Smartsheet SWOT template, which provides the benefits of a spreadsheet format with enhanced collaboration and additional features. Internal and External Factors in SWOT Analysis No matter which template you choose, your analysis will include the four SWOT categories. Let’s take a closer look at what constitutes strengths, weaknesses, opportunities and threats. • Strengths and Weaknesses - These are internal factors, which in a business context may include financial resources, human resources, facilities, equipment, processes and systems. They may include elements such as business culture, certifications, reputation, and leadership. It’s important to remember that what constitutes a strength or weakness will depend on the objective you are assessing. An element of your business could be a strength in one instance and a weakness in another context depending on how it affects your objectives. In general, you are looking for what characteristics give your business an advantage or disadvantage over others in achieving the objective. • Opportunities and Threats - The external elements influencing your business may include market trends, outside funding, customer demographics, suppliers, the economic climate, political and environmental issues, and other factors. The analysis can help identify new business opportunities and areas for growth as well as issues that could hinder a project or business endeavor. External factors are typically outside of your control - even weather and seasonal changes can influence business goals. Anticipating these factors early can help your team plan ahead and stay flexible when they occur. Part of the analysis is to examine how external opportunities and threats relate to internal strengths and weaknesses in order to determine whether an objective is even attainable and create a strategy for moving forward. The SWOT framework is effective for analyzing and creating a simplified picture of a complex situation. But it’s possible for it to be an oversimplification, which is one of the limitations of SWOT analysis. Another is that it is primarily a summary tool and doesn’t provide a clear plan of action. Taking SWOT issues and translating them into actions is a critical part of the process, but it relies on the ability of whoever is conducting the analysis to identify key factors and use them to develop an effective strategy. This is a subjective process with inherent limitations, but there is no question that SWOT analysis can provide valuable insight for any business, project or individual. Basic SWOT Matrix Excel Template This SWOT matrix template provides the basic 2x2 layout for an easy-to-read view of your analysis. It also includes a column for measuring the significance of each item in your SWOT categories. This is important for understanding how the different elements in your analysis measure up to each other and which areas require the most attention. Take advantage of the fact that this is an Excel template by using additional worksheets for supporting data or other analyses. You get the simplicity of a SWOT matrix with the functionality of Excel. SWOT Competitor Analysis Template This template applies the SWOT process to a competitor analysis, allowing you to compare your business with other companies. Rather than the matrix layout, this template utilizes a simple spreadsheet format with columns for each competitor. This allows you to create a detailed analysis of the competition with the structure of the SWOT framework. See how the strengths and weaknesses of your business measure up, identify which competitors represent threats, see what opportunities others might be missing, and much more. Career Change SWOT Analysis Template Use this template to create a personal SWOT analysis in PowerPoint format focusing on career change. Examine your professional strengths as well as any weaknesses that may need to be addressed before switching careers. Take into account external factors such as networking opportunities, new market trends, quality of life issues, and your competitors. Weighing key factors can help clarify what steps you need to take in order to successfully transition to a new career. Personal SWOT Analysis Template A personal SWOT analysis can be useful for reaching a personal goal, improving performance at work, applying for a new job, or other situations requiring an honest and detailed look at what factors may be supporting you or holding you back. Your strengths may lead you to opportunities, while your weaknesses could make you vulnerable to certain threats. Use this personal SWOT template to identify your internal and external resources as well as weak spots and areas for improvement. Save the analysis as a Word doc or PDF and print for reference. Increase Transparency with Smartsheet’s SWOT Analysis Template Smartsheet is a powerful work management tool in a familiar spreadsheet layout. The cloud-based application offers strong collaboration features and real-time updates that help team members plan and track their work. You can also use Smartsheet to create an effective SWOT analysis. Smartsheet’s SWOT Analysis template retains the typical spreadsheet layout, and provides row sections to evaluate the strengths, weaknesses, opportunities, and threats related to your project or organization. The customizable columns allow you to evaluate multiple competitors or SWOT factors separately, and the easy-to-read format ensures that everyone - even those unfamiliar with SWOT analyses - can collaborate. Additionally, you can attach relevant files and log comments, and set alerts to stay up to date on project status and progress.
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March 2018
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